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Building Your Company’s Esprit de Corps

building company morale

by Judy Guido

March is a very meaningful time period in our industry, even for those companies that don’t experience a harsh winter. March begins what many folks in our industry refer to as the kick-off of the season. So, what can you do to ensure that your company is executing smoothly and efficiently all year long?

Here are some efficacious steps you can take to make certain that you mobilize and execute with success. First, be sure to hold meetings with your staff discussing success tactics, as well as lessons learned from mishaps. Add to that, introducing new best practices you’ve identified, along with any necessary applicable training for your team.

Be sure you reiterate to the entire company the key goals and objectives for the upcoming year. Next, emphasize the quarter’s objectives and metrics, so that everybody is aligned with the #1 goal and tasks needed to be accomplished in the next 90 days, in order to move the company forward.

Make certain your teams are holding both daily huddles and weekly meetings, so that everybody is aligned with the goals, and is capturing accurate field data while providing necessary feedback.
Establishing a communication rhythm is often neglected — or completely overlooked—though it will enhance teamwork and identify problems, best practices, and opportunities faster while ensuring that your team is focusing on priorities and is being held accountable for agreed-upon goals and metrics.

Gathering feedback, data, and reporting are just as important as financial reporting.

Some of the best feedback comes from a variety of sources and best practices, including the executive and management teams committing to weekly customer calls and at least one face-to-face customer visit (per week.) Account managers and foremen should have daily contact with customers.

All groups should then gather their insights from these conversations, share them with the applicable groups, and leverage the information they’ve collected. Acting in a timely manner will show that you’ve listened to your customers and their feedback will get even more valuable over time.

These are simple and effective steps which any size company can take to ensure that all the employees know whether they’re having a good, day, week or quarter and that the company’s goals, plans, and performance are transparent to everyone. Now everybody is in step with one another and working together to move the company forward.

Editors Note: Judith M. Guido is chairwoman of Guido & Associates, a business management company. She can be reached at 818-800-0135 or jmguido@sbcglobal.net.

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