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What’s the Deal with Terpenes?

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If you’re among the many cannabis companies looking to get involved with the terpene trend, there are a few things you need to know.

First and foremost, what are terpenes? That takes a bit of unpacking. So, let’s start with this: companies can extract terpenes in two major ways—from a cannabis plant itself or a botanical alternative.

The botanical terpenes are cheaper to extract, but their effects are also more limited. Some scientific ingenuity keeps these cheap since manufacturers can analyze strains of cannabis terpenes and then produce similar combinations from botanicals like lavender snippings, pine trees, citrus fruits, or cloves.

Terpenes from these botanicals can be manipulated and combined to produce a taste and scent profile similar to whatever kind of product one wants to mimic. It’s important to note that the terpenes aren’t different in botanicals versus in cannabis. They’re still the same molecules, and one can expect terpenes in cannabis to be identical to those in other botanicals. The difference comes down to how one combines them into a greater constellation of scent and smell, among other factors.

So, why take it straight from a cannabis plant? Especially if you’re paying more for the same terpenes you could get from botanicals for less? Well, in brief, it’s much easier to get them from cannabis plants than to scour, analyze, and extract from hundreds of botanicals to construct a profile from scratch.

To better illustrate how wide the price disparity can get, take a look at what each type of terpene runs for: if you want botanically-derived terpenes, expect to pay around five dollars a milliliter, but if, on the other hand, you want the “real” stuff, then expect to pay one hundred dollars per milliliter for high-quality cannabis-derived terpenes. They’re a whopping twenty times more expensive, on average.

It might not seem worth the time, money, and learning curve to look into terpenes just for a trend. After all, it could just pass, right? Maybe so, but terpenes can seriously benefit your business whether they’re trending or not. Since they can help you establish a consistent chemical profile for your products, your customers will associate your brand and products with consistency. And consistency and quality mean customer loyalty. You shouldn’t downplay just how important and influential that can be.

Better yet, terpenes can even add some beneficial medicinal effects to your products that are bound to bring your consumers back. These include stress reduction, anti-inflammatory, and pain relief. These terpene additives will also give you the ability to make slight alterations to your product’s formula until you perfect it and maximize customer satisfaction. If you can blend terpenes with THC distillate, you can try to tailor your product specifically to your target audience; you’re bound to increase quality and sales. They’re especially useful for vape cartridge products that emphasize flavor or aroma. The infusion creates a better whole-plant experience that one typically wouldn’t expect from vapes or edibles that lack terpenes.

If your company wants to please the growing number of cannabis consumers, then you should try to get connected with a business that offers cannabis-derived terpenes—or botanically-derived terpenes if you’re looking to cut costs.

By adding them to vape cartridges, you can even reduce the viscosity of distillate and cannabis oil. This will, in turn, give users a smoother smoke, and it will lessen the amount of distillate or oil that you need per cartridge, stretching your product further. They’ll help you save money and make it. Consistently. Nothing wrong with that.

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